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6800 Burleson Road
Building 310, Suite 165
Austin, TX 78744

T:  (512) 916-6000
F: (512) 916-6001

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In the News

CAPCOG’s Air Quality Program coordinates clean air outreach campaign

Friday, August 29, 2014

Air quality in Central Texas is traditionally at its worst in August and September, which is why the Capital Area Council of Governments Air Quality Program launched a new radio advertising campaign. The campaign encourages residents to help reduce emissions that lead to high ozone levels.

Ground-level ozone can cause breathing problems for children, seniors and people with asthma. Reducing ozone is also important in order to avoid expensive regulations required for areas that violate federal air quality standards.

The radio campaign targets drivers to tell them how they can reduce their impact on local air pollution by carpooling, reducing idling, and replacing older vehicles.

Using about $54,000 in regional air quality outreach funding provided by the City of Austin, CAPCOG purchased 450 radio spots on six radio stations during the next month. The advertisements will air during the busiest drive-time hours, 6 to 10 a.m. and 3 to 7 p.m., Monday through Friday.

CAPCOG's radio spots are anticipated to reach a significant number of people, but local governments, school districts, businesses and nonprofits also can help increase that number by participating in the campaign. They can download or share the campaign's scripts and audio files to post on their own websites and social media platforms.

> Read the scripts.
> Listen to the Drive Clean radio spot.
> Listen to the Drive Clean radio spot in Spanish.
> Listen to the Back to School radio spot.
> Listen to the Back to School radio spot in Spanish.

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