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Austin, TX 78744

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In the News

Study lays Travis County’s new economic development plan foundation

Tuesday, February 20, 2018

CAPCOG recently completed the initial data analysis for Travis County’s new Economic Development Plan. The study done by CAPCOG is really a background evaluation that lays a foundation for the county to begin developing strategies to take advantage of opportunities and address problem issues, said Chris Schreck, CAPCOG’s Planning and Economic Development director. “It is important to start with this data, because it puts people on the same page. Anecdotal information can be important, but it’s most useful in context with the available data.”

The study provided the county with precinct profiles, economic overviews, an equity and affordability evaluation, and a land use and resiliency review to accurately reflect the county’s current economic climate and show relationships between trends. These elements of the study analyzed demographic, socioeconomic, workforce and employment, education, and housing trends. CAPCOG also conducted outreach to stakeholder organizations to provide observations from local economic interest groups on how the county may better facilitate economic growth through programs. It also reviewed other economic development strategies and related plans that have been adopted throughout the county, so the county’s future strategy can align with current efforts and concerns of other local and regional institutions.

A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis closed the study by providing a framework for organizing its findings. A SWOT analysis allows the county to present the information to the community but also provides it with key reference points for evaluating progress on economic development measures. The work done by CAPCOG will feed into a broader planning process to be managed by local consulting firm TIP Strategies.

> Learn about the CAPCOG Planning and Economic Development Division.

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